During last night’s BCS National Championship game, Gatorade aired a commercial called “Hard Work,” featuring a clip of rugby players hitting a scrum machine. As a former Hooker, Gatorade’s choice made me very happy on a personal level – scrummaging is certainly hard work! But more broadly, as someone who loves rugby and wants to see the game grow here in the United States, it was awesome to see such high-profile recognition from a major corporation. I tweeted about the commercial – curious to see how many other rugby fans had seen it – and was so encouraged to see Twitter light up with retweets and favorites. In response to this reaction, Gatorade tweeted: “The rugby community has definitely shown their support & excitement with our new spot. Great to see.” I’m looking forward to seeing what Gatorade and USA Rugby have planned next.
Below, the commercial – blink and you’ll miss it!
Stateside Rugby 